Written by Nina Tulio- 1N Agency
Stylists! Before you freak out when you have down time.
I want you to ask yourself these 2 questions:
“What can I do to grow my business” “Am I willing to do whatever it takes to get clients in my chair”?
The stylists that are successful in this business are asking themselves these very questions. They are not waiting on the salon owner to promote them. They are not waiting for the salon owner to post about them on social media. They are not waiting for them to get them business cards, so they can go out and tell them where to go to networking events. They are taking initiative and they are doing all the extra things that they can do on their down time that will help them build their business behind the chair.
I have a few tips and tools that I want you guys to go through; like a checklist when you have downtime in the salon. Here we go…….
Tip #1
This is hands-down (and people laugh at me all the time) is so important, but this is one thing that you can always do when you have down time: Grab a rag, a towel, grab some cleaner and clean the salon. People ask why this is so important. It is important because this is one of the top five reasons why clients are leaving your salon: Cleanliness. It’s the #4 reason why clients leave a salon! They leave a salon if they feel that the salon is dirty, if they feel that their station is dirty, or if the stylist isn’t cleaning up hair after they are done before letting them sit down. They are going to find another salon to go to where they feel it is cleaner. So, you can never go wrong with grabbing a rag, grabbing some cleaner, and cleaning the entire salon and making it dust free.
Tip #2
Write out “we miss you” cards. Every quarter you should you should sit down (sit down with the salon owner if you are not an independent artist) and go through the clients that you haven’t seen in a while. On your point of sale system, there is a report you can print out that will show you this information. Send a postcard in the mail saying “Hi Susie! It has been so long since I have seen you. Come back in and enjoy a $10 gift towards your next experience.”