Who we are…

BelBella was founded in 2016 by Matie Kestenberg and Valeska O’Leary and was launched in their home city of Boston in 2017. BelBella is on-demand beauty service that matches traveling independent hairstylists and makeup artists (pros) to clients. Clients select the service, the price they are willing to pay, and where they’d like the service performed. BelBella responds by displaying a list of available pros. Hairstylists and makeup artists set their availability, services, and pricing. These pros get requests for new appointments. When they accept them their clients receive automated notifications and reminders about the upcoming appointment. We’re dedicated to making the professional lives of pros more efficient, convenient and profitable while providing the most talented pros to clients.



Matie Kestenberg


Valeska O'Leary